Supporting Strategic Communications

Communications plays a critical role in ensuring diversity, equity and inclusion (DEI) in organizations and driving culture change.  It can enhance stakeholder support for your DEI effort and ensure staff feel like they belong in your workplace.  Our team provides support for both internal and external communications through some of the following activities:

  • Writing emails that introduce DEI initiatives or culture change efforts

  • Supporting the development of communications strategies

  • Reviewing and assessing your organizations key messages with an inclusion lens

  • Developing tactics for inclusive communications

  • Advising on inclusive language and framing narratives for certain groups

  • Ensuring positive stereotypes in storytelling

  • Helping select images to represent communities in positive ways and counter negative stereotypes

  • Advising on ways to leverage communication channels to share information

  • Reviewing social media posts and advising on best ways to respond to contentious posts

  • Drafting corporate statements or positions

Addressing Unpredictable Incidents

When organizations lack diversity and representation at all levels from indigenous peoples, women, people of colour, people with disabilities, people who identify as LGBTQ2+, religious minorities, and other marginalized groups, leaders may make any number of blunders or may be ill equipped to address any critical incidents that may arise.

From racially charged incidents to employee walkouts, we can help your organization’s leaders address the challenges associated with racism, sexism, homophobia, and other forms of prejudice and injustice in the workplace and manage contentious issues if attempts to address inequities or experiences backfires.

It is important that leaders not put this work on employees. It is also critical that band-aid solutions not be applied.

We help you create a comprehensive plan with strategic action items to respond. We give you the tools to effectively engage with your organization’s employees, gain trust, manage trauma and enable inclusive workplaces.

We also help organizations’ leaders communicate with all their stakeholders in a way that demonstrates accountability and a willingness to do the work of inclusive leadership. We can help you develop or review messages to meet communications objectives and ensure your employees know that you see them and value their contributions.